When we first met our petroleum additive-making friends at IPAC, operating in Dublin California, they wanted to take a stand among the giants in the industry as the smaller supplier who listened to their customers and offered custom solutions. We responded with an ad lineup of caped kids who were ready to perform and built to protect.

Fast forward five years, and it was time for a new look. Our small but powerful heroes evolved into a new kind of “powerful,” – illustrating the power to choose. We utilized rugged, eye-catching artwork that would stand out in the trade publications dominated by competitors. These ads drive home the point that additives customers are free to choose the best, and that with IPAC, the sky is the limit.