BEAM (Breathe Easier with Asthma Management)
Assignment: We were asked by the Horizon Blue Foundation for New Jersey to create a short, budget-conscious, engaging video which focuses on raising awareness about asthma and educating youth and their parents about how best to manage it. The video was to premiere at four New Jersey minor league baseball stadiums to kick off their program and also be hosted on their website. We filmed real BEAM program kids at area Boys & Girls Clubs (the partnering organization for this initiative), and produced this video commercial despite challenging April showers on budget and on time. We think it was a home run!