Janssen PMP

Challenge: Belgium-based Janssen PMP needed a design for the first metal-free antifouling paint ingredient targeted to the American consumer – and they wanted a domestic design firm to do the job.

Solution: Our design communicated the benefits of the product – including being more environmentally friendly than traditional antifouling options. We provided a marketing plan to introduce this new product, and two years later, it’s now available in every leading antifouling paint formulation.

 
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