Challenge: Identify and develop copy for a pocket folder and 12+ pieces of literature covering the four main offerings of the Horizon Connect retail store. The literature needed to be easy to understand and visually pleasing for placement in clear bins on the featured video wall.
Solution: Becker Guerry created a theme, organizational approach and writing style that carried throughout all the literature, from a custom pocket folder and four-page brochures to single health information sheets on chronic diseases, as well as a monthly events calendar and postcard. Our four areas of content included Using Your Benefits, Purchasing Health Insurance, Get and Stay Healthy, and Horizon Happenings. Using color to differentiate these four areas in an appealing way, we developed easy-to-understand pieces that all fit neatly into a custom die-cut pocket folder that customers could take home after their visit to the store.