Challenge:Create live action/animation video content for a 10′ 3 monitor video wall and single monitors throughout the store. The video needed to convey the four main areas of Horizon Blue Cross Blue Shield offerings in an easy-to-understand, informative way. Plus, the content needed to be cast, scripted and shot in just two weeks, a challenge we were ready for.
Solution: We used live action shot on green screen combined with animation to create 38 video segments that could be played in a varied order to keep things fresh for the viewers. The content was created in several sizes to enable display options across a three-monitor video wall, a two-monitor wall or single monitors throughout the store. The 38 segments added up to more than 20 minutes of friendly, informative and entertaining video content.