Think blue
Think blue

Think blue

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Harsco

Challenge: Communicate the new company name in one message, and in the other, a new, larger capacity boiler that had the smallest footprint in the market.

Solution: The “Think blue” concept associated the quality of the well-known blue boiler with the new name. For the new product, “Knocking down size, not walls” creatively communicated its many benefits, including ease of installation.

 
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