We helped Maquet, a leading healthcare innovator, promote their therapeutic technologies on many fronts. But recently they had an unusual request: a new website that was purely educational, not product-focused.

Maquet makes many products used in cardiac surgery, but this time they wanted to raise awareness about a specific type of surgery: off-pump bypass surgery. When a heart-lung bypass machine is used in traditional open heart surgery, the patient’s heart is actually stopped as the surgeon performs the procedure. But surgeons also have the ability to perform surgery on a beating heart, known as off-pump bypass surgery. Maquet wanted to convey the benefits of this type of surgery for clinicians and the public alike.

We started by creating a responsive website that would educate the user with readable and accessible information when searching from any device. Putting user needs to the forefront, the site featured bite-sized chunks of information, interesting visuals, an interactive sliding menu, videos and research-based articles.

To ensure the content had high placement among search engine results, we chose several effective domain names that redirected to the site. Because it was also important for the site to remain current and relevant, we made it easy for Maquet to update content and add information – so the beat goes on.