We help Maquet, a leading healthcare innovator, promote their therapeutic technologies on many fronts. But recently they had an unusual request: a new website that was purely educational, not product-focused.
Maquet makes many products used in cardiac surgery, but this time they wanted to raise awareness about a specific type of surgery: off-pump bypass surgery. When a heart-lung bypass machine is used in traditional open heart surgery, the patient’s heart is actually stopped as the surgeon performs the procedure. But surgeons also have the ability to perform surgery on a beating heart, known as off-pump bypass surgery. Maquet wanted to convey the benefits of this type of surgery for clinicians and the public alike.