When Becker Guerry was awarded the project to provide comprehensive branding for Horizon Connect, a new retail store for Horizon Blue Cross Blue Shield of New Jersey, to be completed in time for their grand opening just 6 weeks away, we were up for the challenge. Our mission was to develop a theme, extensive live-action/animation video content, interactive content, and literature – all requiring a variety of creative talents under a very tight deadline.

We quickly assembled our team and dug right in. Within a few weeks, we proposed an approach, developed a theme, wrote content, cast, scripted and produced a green screen video shoot

all which resulted in 38 video segments, 10 brochures, chronic care sheets and interactive content for a store kiosk. In just six short weeks, we handled it all. Although we are glad that not all of our deadlines are so tight, we loved the energy, passion and true teamwork this project inspired – and we can’t wait to work with Horizon Blue Cross Blue Shield of New Jersey again.

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