Five months of work – completed in six weeks!

Horizon BCBS Buying Insurance
Horizon BCBS- Intro 3 screen
Horizon BCBS- Active Life More Smiles
Horizon BCBS- Why Horizon
Horizon BCBS For Your Health
Horizon BCBS- Heart Healthy Habits
Horizon BCBS Every Member Matters
Horizon BCBS- Facing Complex Medical Situation
Talk to Horizon Connect Agent
Horizon BCBS Maximize Your Benefits
previous arrowprevious arrow
next arrownext arrow
Studio green screen video shoot

When Becker Guerry was awarded the project to provide comprehensive branding for Horizon Connect, a new retail store for Horizon Blue Cross Blue Shield of New Jersey, to be completed in time for their grand opening just 6 weeks away, we were up for the challenge. Our mission was to develop a theme, extensive live-action/animation video content, interactive content, and literature – all requiring a variety of creative talents under a very tight deadline.

We quickly assembled our team and dug right in. Within a few weeks, we proposed an approach, developed a theme, wrote content, cast, scripted and produced a green screen video shoot

all which resulted in 38 video segments, 10 brochures, chronic care sheets and interactive content for a store kiosk. In just six short weeks, we handled it all. Although we are glad that not all of our deadlines are so tight, we loved the energy, passion and true teamwork this project inspired – and we can’t wait to work with Horizon Blue Cross Blue Shield of New Jersey again.

Visit Our Work to see more }

Literature Design
Horizon Blue Cross Blue Shield Pocket Folder with Literature Inserts